WMC (790 k Hz) is a commercial AM radio station in Memphis, Tennessee, broadcasting a sports radio format.
It is one of the city's oldest radio stations, and still uses its original three-letter call sign.
WMC maintains studios in the Entercom complex in Southeast Memphis, and has its transmitter towers (a four-tower array) in Northeast Memphis.
The station runs direct satellite feeds of ESPN Radio and CBS Sports Radio.
In addition to sports talk shows, WMC features longtime Memphis disc jockey George Klein's weekly tribute program to Elvis Presley.
Klein and Presley were close friends and confidantes during the latter's lifetime and the former's long stint on WHBQ.
The station is owned by Entercom, which it purchased from CBS in September 2006.
WMC and sister WMC-FM were for many years owned and operated by Scripps Howard Broadcasting, along with its one-time co-owned TV sister WMC-TV Channel 5, before SHB sold the TV property in 1993.
WMC is one of six radio properties in the Memphis market held by Entercom; the others are WLFP, WMC-FM, WMFS, WMFS-FM and WRVR-FM. All three share feeds from ESPN Radio, although WMFS AM and -FM also have local hosts, while WMC sometimes carries CBS Sports Radio. WMC was first owned by The Memphis Commercial Appeal and its call letters reflect the M and C from its owner's initials.
In the 1930s, WMC carried the NBC Radio Red Network, while rival WMPS, owned by the Memphis Press-Scimitar, aired the NBC Blue Network.
Starting in the 1930s, the station used a riverboat whistle as its sounder, a nod to Memphis' location on the Mississippi River—a practice that continued well into the 1990s.
WMC added an FM sister station, WMC-FM, in 1947 and a TV station, WMCT (now WMC-TV), in 1948.